Blogs

• Editing

• Research blog topics- find out what competitors are not covering

• Website updates- organizing, archiving, promoting new posts

• Generating keywords related to topic to include -

• Optimizing older post with keywords

• Sourcing photos

• Creating infographics

Finding guest blog posting opportunities

• Researching potential guest posting leads

• Putting together a personalized pitch

• Following up with blog managers

• Connecting your client to blogs that have agreed to a guest post

• Analyzing the results of guest posting on reader acquisition.

Optimizing existing blog posts

• Fixing broken links

• Adding internal or external links

• Adding affiliate links

• Eliminating or adding tags

• Reassigning posts to categories

• Optimizing images,- size and placement in the post;

• Adding social sharing buttons

• Adding or refreshing content upgrades

• Fact-checking the information to see if it’s still accurate

Ebook assistance

• Formatting the ebook

• Applying for ISBN registration

• Finding and communicating with book reviewers

• Organizing virtual book tours

• Researching and applying for trade fairs or literary partners

• Organizing giveaways

• Liaising with book clubs who may be interested in the book

• Building an author’s platform on social media networks

• Engaging with fans

• Booking interviews and securing guest posts

Transcribing Podcasts and Interviews for Online Content

• Organizing and outline content from transcriptions for social media, blog posts, email campaigns and website material

Customer Service

• Reply to common customer questions

• Troubleshoot customer problems

• Handle customer complaints

• Issue refunds

• Proactively reach out to customers to check for satisfaction with your client’s product

• Spot patterns in customer dissatisfaction and report them back to your team

Email support

• Onboarding new clients - creating personalized welcome packets

• Responding to recurring customer inquiries- creating canned email responses or an FAQ page with the answers to the most common questions

• Email campaigns addressing all your contacts for their unique place on the customer journey

• Dealing with customer complaints and refund requests

• Tagging contacts

• Troubleshoot customer problems

• Respond to reviews and follow up with customers about product/service satisfaction

• Setting up drip campaigns

Live Chat

• Responding to customers inquiries and comments in real time

• Reporting on daily or weekly interactions

Producing Branded Material- Using Indesign, Canva, or Spark

• Newsletters

• Infographics

• e-Books

• PDF flyers and branded content

• Customized photos- photo enhancements and text overlay

Manage Influencer Campaigns

• Identify influencers that you could collaborate with

• Pitch the product or service to the influencers

• Help negotiate an advertising agreement

• Manage payments to influencers

• Track ad campaigns- if influencer is holding their end of the deal

• Track the campaign results- Did using an influencer increase sales or generate leads.

Scheduling Email Campaigns and Managing Email Lists

• List segmentation

• Contact clean up- removing bounces, deleting unengaged subscribers, etc.

• Tagging contacts based on their interaction with your brand

• Reporting the effectiveness of email campaigns

• Use reporting on click-throughs, conversions, unsubscribed recipients to create summaries on retroactive data

• Updating drip campaigns, signup forms and opt-in forms

• Mapping the customer journey to create content for contents within different stages

Create Lead Magnets and Content

• Research what topics potential leads are interested in

• Research what lead magnets other businesses in the industry are offering

• Edit and proofread the lead magnet

• Source images for this piece of content

• Format and upload the lead magnet

• Periodically check if the lead magnet is still relevant and if it’s performing well

• Creating 2-3 avatars for targeted web content

Managing Contests and Giveaways

• Research potential sponsors and partnerships

• Secure prizes from sponsors or purchase prizes

• Set up the contest on various platforms (email, social media announcements of this event)

• Communicate the rules clearly and effectively

• Set up email automation for contestants

• Moderate and tally entries

• Choose the winner, post an announcement and inform the winners personally

• Follow up by delivering the prize.

Webinars

• Researching leads for guest speakers (if needed)

• Communicating and coordinating with guest speakers

• Setting up promotion for the event

• Setting up the tech platform for the event.

• Being available during the event in case technical glitches pop up

• Moderating the chat during the event

• Managing post-event feedback and reviews- sending audience surveys, or following up with guest speakers and making it easy for them to share the event on their end.

Virtual or In Person Events

• Securing sponsorships

• Securing speakers or instructors

• Finding a conference/workshop venue

• Arranging accommodation for guests

• Promoting the event in the local media

• Creating promotional materials-flyers, brochures

• Promoting the event online

• Securing catering and other hospitality elements

• Coordinating volunteers and delegating tasks

Managing online store

• Periodically listing or removing products from the directory

• Product SEO

• Product category management

• Processing and fulfilling the orders

• Coupon data entry

• Processing returns and exchanges

• Issuing refunds

• Managing inventory

• Managing the payment systems

• Liaising with suppliers and other contractors (such as product photographers, description writers, shipping companies)

• Replying to customer service questions

Managing product launch

• Liaising with other freelancing and contractors to coordinate deliverables

• Setting up opt-in pages and sales pages

• Connecting sales funnels

• Setting up payment and delivery systems

• Coordinating press releases

• Monitoring advertisements and cross channel campaigns

• Communicating with affiliates

• Testing the sales process and troubleshooting any glitches

Lead Generation and Sales

• Setting up a system to collect lead information

• Creating 2-3 customer personas aka avatars

• Following leads on social media and interact with them

• Reaching out to leads via email or social media

• Follow up calls or email campaigns to previous clients- customers for new promotions and offers

• Segmenting your contacts based on the stage of their customer journey generating campaigns or contacts for those targets segments

• Nurturing contacts at all the stages of a customer journey

Setting up Sales Funnels

• Creating branded lead magnet material

• Building out landing pages

• Setting up automation rules

• Integrating the platforms

Social Media Management for Instagram and Facebook

• Branded account set up

• The same message to potential customers

• Scheduling updates

• Original content creation

• Setting up scheduling tools

• Interacting with followers

Facebook and Instagram Advertising

• Audience segmentation

• Optimizing ads by changing demographic settings

• Researching competitors’ fans and followers

• Audience cloning

• Designing and writing copy for ads

• Campaign metrics and reporting

• Evaluating the ROI of campaigns

Optimizing LinkedIn Profiles

• Writing SEO-friendly profile summaries- content

• Joining niche-related groups

• Writing and publishing LinkedIn posts

• Commenting on the posts shared by LinkedIn connections

• LinkedIn ads

Project Management

• Product launches (generally for digital products, such as courses and ebooks)

• Researching industry best practices

• Recruiting team members and contractors

• Supervising and coordinating other team members

• Setting up systems and timelines

• Doing a business audit

Bookkeeping

• Making sure bills are paid on time

• Issuing refunds

• Preparing balance sheets

• Paying employees and contractors

• Reconciling bank and credit card statements

• Maintaining financial data in the software preferred

  1. • Generating invoices and following up in case of non-payment

Email Management

• Organizing your inbox- setting up a system for labeling, replying or filing incoming emails

• Setting up automatic filters

• Forwarding messages to other team members

• Drafting replies to frequently asked questions (setting up canned responses)

SEO - Optimizing your website for Google, Yahoo, Bing Searches

• Research the best keywords for their industry

• Research the competition to see what they’re ranking for in searches

• Optimize website content, including meta descriptions and headlines

• Optimize images for SEO

Existing Website Updates and Rebranding

• Basic CSS and HTML coding for customization

• Building landing pages for events

• Rebranding and website redesign

• Migrating website host platforms

• Website expansion with

• App integrations

• Evaluation of brand consistency across platforms

Data Analysis for Website and Marketing Campaigns

• Tracking website analytics

• Tracking audience insights on social media channels

• Generate monthly, quarterly and yearly reports

• Interpretation of data for business decision and solutions